"I'm very excited about our product. Our product is the day's news, something for your water cooler in the morning, and something maybe to get a giggle about while you're at the office the next day. All of those things can come together in a package that doesn't have to be boring. Why take something that we find so interesting and artificially make it boring That seems like it would be a real disservice."
Shephard Smith
No matter what a story is about, who is in it, or who is reporting it, it always has to grab the viewer's attention and make them want to keep listening. Whether it is about the opening of a store, the weather, or a dangerous high-speed car chase, a story has to be memorable. This is one of my goals when it comes to putting together a broadcast. I would never want to let down the students who tune in every other Wednesday to SFTV, my high school's broadcast. After two years of creating and building SFTV, our broadcasting team has found how to be an example of this statement. High school students have an extremely short attention span, and after watching about 20 seconds of a boring newscast, they don't want to see any more. We thought, why not make it fun and informative?
We did this by creating an SAT vocabulary word skit. Fellow students in the journalism class get together and create a fun, exciting, and hilarious skit that students love. I am extremely proud when I hear other students talking about the latest SAT skit. It inspires me to keep helping improve the broadcast by making it more entertaining and memorable for students.
This quote is not only important because of its inspiring message, but because I have been tuning in to Shephard Smith's show since I was a child. When learning how to read, I would read the words scrolling at the bottom of the television. He was my first celebrity-crush. While looking back at files on an old computer, I found recordings of me "filling in" for him while he wasn't on the show. This quote is very inspiring because it inspires me to always think about what a viewer will want to see and hear, which will help in every aspect of creating a wonderful, memorable final product that viewers love.
Maggie Kelley
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